An Introduction to K, Babe
Thanks for visiting our site, it's good to have you. If you're wondering what this K, Babe malarkey is all about then you've come to the right blog post.
K, Babe is an offshoot from inclusive clothing company Kintsugi, which was founded in 2018 by Emma McClelland - a Manchester lass with a big imagination and very little business experience!
Kintsugi, named after the Japanese art of mending broken pottery with gold lacquer (highlighting, not covering up, the cracks), designs women's clothing with a difference.
Rather than considering accessibility as an afterthought (or not at all, as is so often the case), Kintsugi puts this element first in the design process. A variety of physical impairments and conditions are thought about while designing each garment, and decisions are made in order to make life easier. So, for example, fiddly buttons are replaced with magnetic fastenings.
So, how does this relate to K, Babe? Well, shortly after Kintsugi started trading (Feb/March 2019) it designed a spin-off t-shirt range, featuring designs depicting disabled pinup girls. The tees were a hit, but didn't really sit with Kintsugi's brand identity.
The aim of improving disabled representation and challenging societal misconceptions and stereotypes is very important to Kintsugi, so we decided to split the t-shirts and lifestyle products, which also fall into a lower price bracket, into a brand of their own. Thus, K, Babe was formed.
As well as retaining the 'K' of its parent brand, Kintsugi, K, Babe represents a specific attitude. It's the dismissive, sarcastic style of response you might give to someone who'd made a small-minded comment about you. Imagine it said with an eye-roll, because that person barely deserves that much energy, and you've got the essence of K, Babe.
Our t-shirts aim to embrace all elements of difference, not just disability, although that is our primary focus. Becoming an intersectional feminist brand is important for us and, as we grow, we aim to give back to organisations that inspire us.
So, for now, have a browse through our product range, follow our Spotify playlist and feel free to add some tunes, or check us out on Instagram (@kbabe_apparel).
Thanks for reading, and if you've got any ideas for designs you'd like to see, get in touch at firstname.lastname@example.org