The seaside photoshoot we can't get enough of!
Last month, something epic happened. No, arachnologists, it was NOT the discovery of the great fox-spider (we're pumped that an animal isn't extinct but also vomited in our own mouth when we saw it).
The epic event was, in fact, our photoshoot in the seaside town of Cleethorpes, where the ACTUALLY gorgeous models Lucy Dawson and Sian Lord did a phenomenal job showcasing several items in our collection.
The two girls, represented by Zebedee Management, posed for photographer Merika on a blustery day in October. If you follow either of these girls on social media, you'll know that Lucy raises awareness about Encephalitis, after her own terrifying experience, which she documents on her blog, and Sian is a confidence life coach who had a prosthetic leg made out of a Louis Vuitton handbag!
We were absolutely chuffed to work with these two. They're inspiring to us because they use their platforms to speak about issues affecting women and the disabled community.
I think you'll agree, the results from the photoshoot are proof that the fashion industry has no reason at all not to be working with models with a difference. Both Sian and Lucy made everything they wore look brilliant, and they were a pleasure to work with.
As Laura, one of Zebedee's founders, commented in a recent piece by Drapers, demand for disabled models is growing but still doesn't reflect the percentage of the population living with some form of impairment.
She commented: "It’s our job to get the percentage up to 20... and we have to be quietly confident and optimistic that it will eventually happen".
We're confident too, and think Team Zebedee are doing fantastic work. Which photos do you like the most from our seaside shoot?
Oh, and if you were wondering, yes we did stop to pick up a stick of rock on the way back to Manchester from Cleethorpes. Well, it had to be done, didn't it!